Maximum Media is a media consultancy led by Peter Jenetsky, a senior media network executive with 20 plus years experience working for leading Australian radio, free-to-air and subscription television networks Peter has been at the forefront of innovation in the pay-TV and digital media industries.
As General Manager Content Strategy & Marketing and Executive in charge of Production at Movie Network Channels Peter's responsibilities included strategic brand and content direction for the Network’s bouquet of channels which, under Peter’s 8 year leadership of this area of the business, grew to include a wide spectrum of premium channels featuring movies, drama, comedy and live events.
Peter’s continued to refine, develop and expand the organisation’s portfolio of TV channels, commissioned productions, special events and digital platform businesses in Australia.
Peter also helmed Movie Network Channels digital ambitions, conceiving of and launching Australia’s first IPTV on-demand subscription movie service, (Movie Box).
His leadership of the channels’ production ambitions including the first ever live broadcast of the world’s largest short film festival, Movie Extra Tropfest, as well as the development and commissioning of a number of successful scripted comedy series including the Logie Award nominated CHANDON PICTURES (starring Rob Carlton), THE JESTERS (Mick Molloy, Susie Porter) and SMALL TIME GANGSTER (Gary Sweet, Gia Carides, Steve Le Marquand). Peter was also Executive Producer of Movie Network Channel’s $13M multi-platform drama project CONSPIRACY 365 which to date remains Australian Subscription Television’s biggest ever budgeted drama production.